Conversion rate optimization improves the percentage of website visitors who take desired actions. Small improvements compound over time, significantly impacting business results.
Test hypotheses systematically through A/B testing. Change one element at a time and measure results statistically. This disciplined approach reveals what actually works rather than relying on opinions.
Reduce friction in conversion paths. Every field in a form, every step in checkout, and every distraction on a landing page decreases completion rates. Simplify ruthlessly to increase conversions.